Investigations into the Impact of Culture on Successful Knowledge Transfer

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Globalization as an ongoing process is persistently influencing the world market and changing the trends. Companies aim to expand beyond their own countries to create new markets and deliver innovative business models. While expanding, the question arises: Can companies achieve success by following the same literal rules in all countries? Or should they be aware of the cultural context and try to adapt to the local culture? “Cultural” barriers are often held accountable in cases of failures in sharing and transferring knowledge in various organizations. The culture and integration of individuals have impact on the ability and readiness of people to share knowledge. In which way can culture influence the knowledge transfer? How can it be encouraged and facilitated in different cultural settings? This book investigates the impact of culture on the transfer of knowledge, illustrated by practical examples at Raiffeisen International in Vienna and Raiffeisen Bank Albania. A wide spectrum of ideas and views held forth by prominent researchers regarding the impact of culture on knowledge management are discussed and integrated in the study.
Globalization as an ongoing process is persistently influencing the world market and changing the trends. Companies aim to expand beyond their own countries to create new markets and deliver innovative business models. While expanding, the question arises: Can companies achieve success by following the same literal rules in all countries? Or should they be aware of the cultural context and try to adapt to the local culture? “Cultural” barriers are often held accountable in cases of failures in sharing and transferring knowledge in various organizations. The culture and integration of individuals have impact on the ability and readiness of people to share knowledge. In which way can culture influence the knowledge transfer? How can it be encouraged and facilitated in different cultural settings? This book investigates the impact of culture on the transfer of knowledge, illustrated by practical examples at Raiffeisen International in Vienna and Raiffeisen Bank Albania. A wide spectrum of ideas and views held forth by prominent researchers regarding the impact of culture on knowledge management are discussed and integrated in the study.

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