Cross-Cultural Business Conference 2021
Proceedings
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Beschreibung
The research group Global Business Management at the University of Applied Sciences Upper Austria,
Campus Steyr performs research activities for the study programmes Global Sales and Marketing,
addressing cross-cultural topics in an innovative global business setting. The 10th Cross-Cultural
Business Conference serves as a platform for research and teaching co-operation in this specific field.
Therefore, the CCBC 2021 sets out to deal with intercultural or international perspectives in:
– Session A: Global Business and Export Management
– Session B: Marketing, Sales and Service Management
– Session C: Higher Education Research, Teaching and Learning
– Session D: Innovation and Entrepreneurship
– Session E: Human Resource Management
Autor*in
Margarethe Überwimmer
Themen in »Cross-Cultural Business Conference 2021«
Export Management Global Business Higher Education Research Human Resource Management Innovation and Entrepreneurship Intercultural Perspectives International Perspectives Marketing Sales and Service Management Teaching and Learning