Compatibility of technological trends in the washing machine market with consumer demand

Beschreibung

The trend of increasing the rated capacity of washing machines, along with improvements in energy efficiency, is helping add market value, but there is no evidence showing that these trends are compatible with consumer desires. Therefore, the aim of this study is to find out whether these trends conform to the demands of consumers.

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Farnaz Alborzi

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Large capacity consumer behaviour energy efficient washing machine

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