Analyzing User Feedback of On-Line Communities
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Beschreibung
The economic success of the World Wide Web makes it a highly competitive environment for web businesses. For this reason, it is crucial for web business owners to learn what their customers want. This thesis provides a conceptual framework and an implementation of a system that helps to better understand the behavior and potential interests of web site visitors by accounting for both explicit and implicit feedback. This thesis is divided into two parts.
The first part is rooted in computer science and information systems and uses graph theory and an extended click-stream analysis to define a framework and a system tool that is useful for analyzing web user behavior by calculating the interests of the users.
The second part is rooted in behavioral economics, mathematics, and psychology and is investigating influencing factors on different types of web user choices. In detail, a model for the cognitive process of rating products on the Web is defined and an importance hierarchy of the influencing factors is discovered.
Both parts make use of techniques from a variety of research fields and, therefore, contribute to the area of Web Science.
Autor*in
Clemens Schefels