Conceptualizing Platform Revenue Models
A Taxonomy-Driven Design Approach
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Beschreibung
The platform economy is increasingly shaping entire industries and transforming value creation structures. For organizational decision-makers, the question increasingly shifts from whether the platform economy affects their business to how innovative platform business models and their underlying revenue models can be designed. A structured design of revenue models is a prerequisite for sustainable economic success, yet rigorous methodological approaches are lacking in practice.
This doctoral thesis addresses this gap by offering an empirically grounded taxonomy of platform revenue models using a Design Science research approach. Based on a comprehensive literature review, core dimensions and characteristics are identified, consolidated, and applied in multiple case studies. The taxonomy is evaluated experimentally and extended through taxonomy-based design approaches, including a design canvas and a set of pattern cards. The thesis contributes both actionable design knowledge for the systematic design of platform revenue models and a robust methodological foundation for future research.
Autor*in
Peter Liggesmeyer
Themen in »Conceptualizing Platform Revenue Models«
Design science research Digital Platform Business Model Taxonomy Revenue model design Geschäftsanalysten, Wirtschaftsinformatiker, Unternehmensarchitekten, Innovationsmanager