The Promise of Diversity
How Brazilian Brand Capitalism Affects Precarious Identities and Work
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Beschreibung
How precarious is diversity? An ethnographic encounter with affective laborers in a Brazilian fashion enterprise.
Nicolas Wasser critically examines how sexual and racial identities are currently being articulated through capitalist brands and labor. On the basis of an ethnographic case study about a Brazilian fashion enterprise, he shows how young – lesbian, gay and black – sales employees align themselves with the ambivalent promises put forward by diversity management. Their affective labor, the study argues, is at the center of new and globally unfolding regimes of the precarious. Readers will thus find a rich sociological account from the Global South on how neoliberal logics of self-optimization both traverse and fuel the aspirations of the minoritized.
Autor*in
Nicolas Wasser
Themen in »The Promise of Diversity«
Diversity Diversity LGBT LGBT Cultural Sociology Cultural Sociology Social Inequality Social Inequality Brazil Brazil Latin America Latin America Sexual Identities Sexual Identities Racial Identities