Advertising and Design
Interdisciplinary Perspectives on a Cultural Field
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Beschreibung
From annoyance and the fear of influence to notions of desire and affirmation: This publication does not only include the diversity of topics related to advertising but also develops a dialogue between these viewpoints.
The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.
Autor*in
Beate Flath
Beate Flath (Prof. Dr.) ist Professorin für Eventmanagement mit den Schwerpunkten Popmusikkulturen und digitale Medienkulturen an der Universität Paderborn.
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Reviewed in:CHOICE, 52/5 (2015), S. Skaggswww.literaturkritik.de, 05.08.2016, Walter Delabar
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Reviewed in:CHOICE, 52/5 (2015), S. Skaggs
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