Active Audience
A New Materialistic Interpretation of a Key Concept of Cultural Studies
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Beschreibung
Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies.However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.
Autor*in
Huimin Jin
Themen in »Active Audience«
Cultural Studies Cultural Studies Media Theory Media Theory Discourse Discourse Everyday Life Everyday Life Stuart Hall Stuart Hall David Morley David Morley Culture Culture Media
Stimmen zu »Active Audience«
»Jin bietet einen sehr interessanten Ansatz, mit dem das Konzept des aktiven Publikums eine neue Facette erhält.«
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Reviewed in:GMK-Newsletter, 2 (2013)
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