The Chinese Auto Industry
Taming the Dragon
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Beschreibung
The auto industry is no longer confined to our small corner of the world. China currently has the highest sales-growth in the world’s automobile industry. As a major player in global supply chain, China’s economic development and change affect operations of many transnational companies around the globe. The automobile industry in China represents an extraordinatry case of industry development. Utilizing the case study method, Professor Doreen McGunagle has allowed for a better understanding of the automobile industry in China, and answers the question, “What is the impact on the Chinese automobile industry of foreign company entry into China?”. Professor McGunagle’s extensive research, coupled with personal interviews, and her extensive professional experience in the business sector, offer an interesting and informative approach to what is currently a subject of great interest to the business community. Professionals in the automobile industry, management consultants, and those involed in the global markets will find a wealth of information in Professor McGunagle’s work. Anyone doing research in International Business and Strategic Management will find her book a valuable tool.
Autor*in
Doreen M McGunagle
Themen in »The Chinese Auto Industry«
China Life cycle auto industry competitive advantage organizational change resource-based view strategy