Strategic Retail Management
Text and International Cases
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Beschreibung
“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
The book can be used in teaching as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons. They form part of the main topic, but also lead to suggested discussion subjects and questions in order to deepen the understanding of the topic. Instructors are provided with additional resources.
"Strategic Retail Management" is targeted primarily at students in their third and fourth academic year (undergraduate and graduate level) in the field of Business Administra-tion/Marketing/Management at different institutions, such as universities, academies and business schools. In addition, practitioners in the consumer goods industry and in retailing companies who wish to obtain compact and practice-oriented information on current retail concepts will also benefit from reading this book.
“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
The book can be used in teaching as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons. They form part of the main topic, but also lead to suggested discussion subjects and questions in order to deepen the understanding of the topic. Instructors are provided with additional resources.
Retail management in 15 lessons - Each lesson includes key issues and a comprehensive case study Request lecturer material: sn.pub/lecturer-material
Autor*in
Joachim Zentes
Themen in »Strategic Retail Management«
Handelsmanagement Marketing Mix Performance Measurement Retail Retail Management Retailing Trade marketing