Strategic International Management
Text and Cases
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Beschreibung
“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.
Contents
Introduction to Strategic International Management
The External Environment
International Coordination
Foreign Operation Modes
Selected Value Chain Activities
Selected International Business Functions
Target Groups
Advanced undergraduate students and graduate students majoring in international management or general management
Practitioners who wish to obtain compact and practice-oriented information on current concepts
About the Authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Joachim Zentesis Professor of Management and Marketing at the Saarland Univ
Global perspective and major aspects of international business strategies. This textbook introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged.
20 lessons on key issues of strategic international management, accompanied by comprehensive case studies Request lecturer material: sn.pub/lecturer-material
Autor*in
Dirk Morschett
Themen in »Strategic International Management«
General Management International Business International Coordination International Management Strategic International Management Value Chain Activities business controlling development management marketing strategy