Management in a Dynamic Environment
Concepts, Methods and Tools
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Beschreibung
This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.
Contents
Basic Models of the Enterprise
System-Based Approach and Cybernetics
Management Techniques
Strategy – Thinking and Acting
Organization – Structure follows Strategy
Corporate Culture – A Competitive Advantage
Corporate Development through Innovation
Target Groups
Students and lecturers of Economics (Bachelor and Master), in particular those with a focus on leadership, entrepreneurship, and innovation management
Students and lecturers of the Engineering Sciences
Participants in management training courses for non-economists
Executives and Managers
Author
Prof. PhD Rico J. Baldegger is Professor of Management and Entrepreneurship at the School of Business Administration in Fribourg (Switzerland). His research activities concentrate on innovative start-ups, the entrepreneurial behaviour of individuals and organisations as well as the phenomenon of rapid-growth companies. He has published several books and articles and has been the manager of a business for company development.
This book provides basic management knowledge in a clearly structured way. Fundamental aspects of management are described, on the basis of which a model of the enterprise is outlined. This allows readers to find their way around easily, to reflect, then to set new approaches in context and examine them in a critical light. The practical examples, the interpretation questions, and the short case studies at the end of the chapters facilitate the transition from theory to practice.
With practical examples and interpretation questions Clearly structured on basis of functional management studies Short case studies at the end of each chapter
Autor*in
Rico Baldegger
Themen in »Management in a Dynamic Environment«
change management economics innovation management studies Corporate management