Strategic Retail Management
Text and International Cases
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Beschreibung
“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
The book can be used in teaching as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons. They form part of the main topic, but also lead to suggested discussion subjects and questions in order to deepen the understanding of the topic. Instructors are provided with additional resources.
"Strategic Retail Management" is targeted primarily at students in their third and fourth academic year (undergraduate and graduate level) in the field of Business Administra-tion/Marketing/Management at different institutions, such as universities, academies and business schools. In addition, practitioners in the consumer goods industry and in retailing companies who wish to obtain compact and practice-oriented information on current retail concepts will also benefit from reading this book.
Retailing is becoming consistently more important in economic terms. This becomes evident when looking at the development of many individual countries, in Europe, America and Asia. In highly developed countries, re tailing is assuming more and more of aleadership role in the distribution channel. The expansion strategies, retail branding strategies, innovative solutions for supply chain management etc., all reflect this trend. In trans formation countries, such as in Central and Eastern Europe, as well as in emerging countries, such as China and India, fundamental changes in retail ing structures become apparent and may lead to comparable developments. In view of internationalisation, afurther profound change can be noticed. Retailing companies that were formerly characterised by alocal or national orientation are increasingly developing into global players with worldwide operations. Book Concept and Overview The present book is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their imple mentation in practice are at the core of the book. This is not atraditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide athematic overview of key issues and to illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
Retail management in 15 lessons - Each lesson includes key issues and a comprehensive case study
“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book.
This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.
The book can be used in teaching as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons. They form part of the main topic, but also lead to suggested discussion subjects and questions in order to deepen the understanding of the topic. Instructors are provided with additional resources.
Autor*in
Joachim Zentes
Themen in »Strategic Retail Management«
Handelsmanagement Marketing Mix Performance Measurement Retail Retail Management Retailing Trade marketing