OPTIONS FOR IMPLEMENTING A STRATEGY OF MARKET SEGMENTATION IN CHINESE CONSUMER GOODS MARKETS

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Yanli Liu Geboren 1972 in Jilin (V. R. China), 2002 MBA an der TU Xi'an (V. R. China), 2003-2005 Doktorandin am Lehrstuhl (Prof. Dr. Erich Bauer) für Absatzwirtschaft an der Uni. Bremen, 2005 Promotion zum Dr. rer. pol.

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Yanli Liu

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Market Segmentation Positioning Targeting Urban Chinese Consumers Strategic Marketing Planning

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