Taxonomic Approach to Consumer Innovativeness

Beschreibung

- Relevant variables determining personality characteristics related to innovativeness - Presentation of different consumer types - Managerial and academic implications Target Groups: Lecturers and students of consumer behavior and marketing Marketing professionals in the consumer electronics industry

Autor*in

Christian Erik Schultz

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Innovativeness Theory of Planned Behaviour Cluster Analysis Consumer Consumer Pattern Taxonomy Personality Characteristics Technological Products

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