Inside the Mind of Decision Makers
Antecedents and Consequences of Managers' Mental Models
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Beschreibung
Managers apply simplified representations of reality to make sense of their complex environment. These so called mental models influence decision-making and performance in organizations. In this study, the hor discusses the theoretical foundations of mental models. Furthermore, a literature review of antecedents and consequences of individual managers' mental models is provided. The literature review and the findings of three empirical studies shed light on the emerging field of managers' mental models.
Autor*in
Samuel Grossenbacher
Themen in »Inside the Mind of Decision Makers«
Sales Force Repertory Grid Technique Decision Maker Mental Models Marketing Strategic Management