A Revenue-Based Methodology for the Classification and Comparison of Broadcasting Systems

Beschreibung

This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broadcasters' staffs, and that these incentives in turn determine the broadcasters' program outputs (content, journalistic and artistic style, target audiences etc.) and its private and public effects.

Autor*in

Manfred Kops

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