Creating Visual Media
A Comprehensive Introduction
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Beschreibung
This compact, easy-to-read introduction to media design discusses fundamental concepts, modes of operation, and theories with the aim of providing as broad an overview as possible. Design is considered not only as a means to an end, but also as a value in itself. After insights into media impact and research, design aspects such as colors, fonts, images, and their combination are discussed, and considerations regarding personal style, creativity, individuality, and ethics are encouraged. This is followed by the practical section, which provides brief introductions and tasks for various media, from business cards to posters, covers, magazines, games, tattoos, and social media. The chosen perspective is holistic and sociological, historical and psychological aspects are touched upon where appropriate, and practical exercises complete the textbook for students.
We encounter media everywhere: Design determines whether we perceive objects and how we judge them and it corresponds in many ways with their content. This book provides a comprehensive introduction to the world of media. The chosen perspective is holistic and sociological, historical and psychological aspects are touched upon where appropriate, and practical exercises complete the book.
This book is based on the book “Einführung ins Mediendesign” by Maja Tabea Jerrentrup written in German. The DeepL-based translation has been fully proof-read and the edition has been updated, revised, and extended.
Autor*in
Maja Tabea Jerrentrup
Dr. Maja Jerrentrup ist Studiengangsleiterin und Leitung des Zentrum Medienkultur an der Hochschule Landshut, Professorin an der Ajeenkya DY Patil University Indien, Affiliate Indian Institute of Photography
Themen in »Creating Visual Media«
Mediengestaltung Media Design Design Layout Form follews function content perception creative media design and society design principles history holistic perspective media analysis media education typography photo