Karolin Marx Marx The Role of the Social Context for Strategy-Making

The Role of the Social Context for Strategy-Making

von Karolin Marx

Examining the impact of embeddedness on the performance of strategic initiatives

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Beschreibung

In recent years, a new form of strategy-making has evolved within firms, which focuses on the continuous development of strategic initiatives. Nevertheless, our understanding of the professional management of strategic initiatives remains limited. Why do some initiatives fail to materialize? What role does organizational context, and more specifically its social aspect, play in this process?

Karolin Marx analyzes the impact of the social context, represented by the embeddedness of the initiative teams in the intrafirm network, on the performance of strategic initiatives by studying a sample of 54 corporate strategic initiatives. The results support the significance of the social context for strategy-making. However, it is shown that social relationships are not only positive, but can also impede the successful development of strategic initiatives. Furthermore, it is underscored that exploratory initiatives prosper in a different social setting than their exploitive counterparts. Therefore management should create a balanced environment in which both types of initiatives can develop and survive.

In recent years, a new form of strategy-making has evolved within firms, which focuses on the continuous development of strategic initiatives. Nevertheless, our understanding of the professional management of strategic initiatives remains limited. Why do some initiatives fail to materialize? What role does organizational context, and more specifically its social aspect, play in this process?

Karolin Marx analyzes the impact of the social context, represented by the embeddedness of the initiative teams in the intrafirm network, on the performance of strategic initiatives by studying a sample of 54 corporate strategic initiatives. The results support the significance of the social context for strategy-making. However, it is shown that social relationships are not only positive, but can also impede the successful development of strategic initiatives. Furthermore, it is underscored that exploratory initiatives prosper in a different social setting than their exploitive counterparts. Therefore management should create a balanced environment in which both types of initiatives can develop and survive.

Die Bedeutung strategischer Prozesse und sozialer Netzwerke in der Unternehmensentwicklung

Autor*in

Karolin Marx

Themen in »The Role of the Social Context for Strategy-Making«

Initiativen, strategische Netzwerkanalyse Netzwerke, soziale Regressionsanalyse, multiple Strategie Strategieformierung Strategieprozess development organizations strategy

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Details

ISBN: 9783824482115
Verlag: Deutscher Universitätsverlag
Erscheinung: 28.10.2004

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