Due to demographic developments the number of domestic students in Europe will go down while the number of American students will go up. Attracting American students to German universities will therefore gain in importance. Many Master's programs are already being offered in English. The book analyses the American university system, shows American universities' recruiting practices and gives information on possible co-operation between German and US-American universities.
Megan Brenn-White
Universität Europa Ausbildung Hochschule Master Studium Hochschulmarketing Bildung Governance Bachelor höhere Bildung