The role of knowledge in the creation and evaluation of radical product ideas
Empirical studies in the 3D printing and automotive industry
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Beschreibung
Innovation that holds the potential for technological and economic breakthrough triggers entry, growth, and survival of firms.
Innovation that holds the potential for technological and economic breakthrough triggers entry, growth, and survival of firms. Despite the fact that research and practice emphasize the crucial role of such radical innovation, a majority of companies tends to commercialize rather path-dependent, incremental innovations. In this dissertation, I show how different sources of knowledge as well as cognitive biases shape the creation and evaluation of radical product ideas.
Autor*in
Anne Greul
Dr. Anne Greul was a research assistant and doctoral student at the chair of Dr. Theo Schöller-Stiftungslehrstuhl für Technologie- und Innovationsmanagement at the Technical University Munich.
Themen in »The role of knowledge in the creation and evaluation of radical product ideas«
Creativity Radical innovation Open Innovation Cognitive biases Human decision making