Influential Peers! Consumer behavior and complex business relationships in food supply chain networks

Beschreibung

Consumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chains. To contribute to their sustainable development, this dis-sertation analyzes both consumers current sustainability led food consumption trends and complex interactions among primary producers in food supply chain networks (FSCN). With respect to con-sumers, the influence of consumer comprehension on purchasing behavior of food products that car-ry sustainable food labels is investigated. Furthermore, characteristics of food consumption trends receptive to technological innovations, namely social media marketing, and driven by social innova-tions, this being consumers’ motives to consume food products for health-related luxury reasons are analyzed. Among primary producers, this dissertation investigates the influence of multiplex relation-ship dynamics, i.e. the influence of business and personal relationship dynamics among social net-work members on farmers’ strategic FSCN decisions

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Christoph Wiedenroth

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Landwirtschaftliche Lebensmittelversorgungskette Agricultural Food Supply Chain Netzwerk der Lebensmittelversorgungskette Food Supply Chain Network, Heterotrait-Monotrait-Verhältnis Heterotrait–Monotrait ratio, Lebensmitteleinzelhandel New Healthy Luxury Food Products Neue Gesunde Luxuslebensmittel Kurze Lebensmittel-Lieferkette, Short Food Supply Chain Soziales Nachhaltigkeitssiegel Unternehmergeist von Kleinbauern, Unternehmenskultur strategische Entscheidungen in der Lebensmittelversorgungskette smallholder entrepreneur-ship, corporate culture

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