Social Media Strategy

Beschreibung

The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.

Autor*in

Kamales Lardi

Themen in »Social Media Strategy«

Enterprise 2.0 Social Media Leitfaden Unternehmenskommunikation

Stimmen zu »Social Media Strategy«

Details

Link teilen