Feelgood Revolution EN
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Beschreibung
People are stressed and under pressure to perform, thus increasing their need for well-being offerings. The new GDI study entitled "Feelgood Revolution" shows for the first time what people in the DACH region think about nutrition, health and beauty – from dietary supplements to sleep and cosmetic surgery.
Wellness has long been much more than simply a lifestyle trend. It is one of the fastest-growing markets in the world and its projected value is set to increase from around USD 6 trillion in 2023 to almost USD 9 trillion by 2028.
The study explores the following questions:
How satisfied are people in the DACH region with their appearance as well as their mental and physical health?
How great is the perceived social pressure to look good, be healthy and efficient, and eat healthily? Has this tended to increase or decrease in recent years?
Where do most people obtain information about health issues? Via search engines, AI applications or from doctors and pharmacists?
How widespread are cosmetic procedures such as Botox or cosmetic surgery and how willing would people be to have them if the financial barriers were to be removed?
How old do people actually feel and how young do they want to look?
What motivates people to stay healthy or attractive?
Who is responsible for the health of the population? Is it a case of everyone for themselves? Is it the food producers? Perhaps even the government? Or maybe everyone is to a limited extent?
Would people welcome the removal of 'unhealthy' foods from retailers' product ranges?
Four Feelgood Types
Based on attitudes and values, the study identifies different feelgood personas: Strugglers, Achievers, Balancers and Agnostics.
From this, the GDI derives specific implications for industry and retail, highlighting how organisations can position themselves for the future at the intersection of food, health and beauty.
A PDF file of the report can be downloaded from our website:
https://gdi.ch/en/publications/studies
Autor*in
Christine Schäfer
Themen in »Feelgood Revolution EN«
Essen Food Nahrung Gesellschaft Kultur Wellness Beauty