Strategic Adaptation
Cross-Cultural Differences in Company Responses to Economic Crisis
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Beschreibung
How do companies adapt their strategies when they are faced with a global economic crisis? Do managers in different countries differ in the way they react to major changes in their companies’ environment? Is national culture influencing adaptation strategies in times of crisis?
“Strategic Adaptation” explores the processes that are at work when companies adapt to environmental change – from strategic issue diagnosis and decision-making processes (including political behaviour and conflicts) to the specific strategic actions in response to economic downturn. Based on both a qualitative and a quantitative empirical study among managers in Austria and Slovenia, this book explores how firms in the two countries strategically reacted to the 2008-09 financial and economic crisis and – taking cultural differences into account – how their decision processes and strategic actions in response to the crisis differed.
How do companies adapt their strategies when they are faced with a global economic crisis? Do managers in different countries differ in the way they react to major changes in their companies’ environment? Is national culture influencing adaptation strategies in times of crisis?
“Strategic Adaptation” explores the processes that are at work when companies adapt to environmental change – from strategic issue diagnosis and decision-making processes (including political behaviour and conflicts) to the specific strategic actions in response to economic downturn. Based on both a qualitative and a quantitative empirical study among managers in Austria and Slovenia, this book explores how firms in the two countries strategically reacted to the 2008-09 financial and economic crisis and – taking cultural differences into account – how their decision processes and strategic actions in response to the crisis differed.
Companies are under increasing pressure to adapt to an ever-changing environment. This book explores the timeless topic of adaptation using a highly current example, the strategic reaction of companies to the global financial and economic crisis.
Both strategic decision-making processes and strategic actions as the outcome of these processed are explored together.
The first account of strategic adaptation processes in companies in a scientifically well-founded cross-cultural comparison.
Autor*in
Dietmar Sternad
Themen in »Strategic Adaptation«
Finanz- und Wirtschaftskrise Strategische Entscheidungsprozesse