Employer Attractiveness from the Perspective of Different Generations
Unity Instead of Differences
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Beschreibung
The discussion about generational differences in the workplace is omnipresent and often shaped by clichés and generalizations. This book provides a well-founded, empirically supported analysis of whether expectations for attractive employers truly differ across generations. The findings reveal: much of what is considered generation-specific is actually a reflection of broader societal change. Based on a large-scale survey of employees from four generations, key factors are identified that make employers attractive, regardless of employee age. The book offers practical recommendations for sustainable human resource management beyond generational myths.
The Content
- Employer Attractiveness as a Success Factor
- Generations in the Workplace
- Previous Research on Generational Differences in Work Attitudes
- Evidence Instead of Assumptions: Our Methodology for Investigating Generational Differences
- Relevant Across Generations: Analysis of Key Factors of Employer Attractiveness
- HR Management Without Generational Myths: Practical Recommendations
The Authors
Katharina Sachse, Silke F. Heiss, and Sandra Sülzenbrück are professors of business psychology at various universities of applied sciences. They have expertise in personnel psychology research and practice. Claus-Peter Heinrich is a business psychologist and Vice President Brand at IONOS Group.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
The discussion about generational differences in the workplace is omnipresent—often shaped by clichés and generalizations. This book provides a well-founded, empirically supported analysis of whether expectations for attractive employers truly differ across generations. The findings reveal: much of what is considered generation-specific is actually a reflection of broader societal change.
Based on a large-scale survey of employees from four generations, key factors are identified that make employers attractive—regardless of employee age. The book offers practical recommendations for sustainable human resource management—beyond generational myths.
Employer Attractiveness from the Perspective of Employees from Different Generations Prejudices Against Different Generations Do Generational Differences Among Employees Really Exist?
Autor*in
Katharina Sachse
Themen in »Employer Attractiveness from the Perspective of Different Generations«
Generational Differences Employer Attractiveness Generation Z Employee Perception Generational Management Biases and Stereotypes Evidence-Based HR Strategies