Convince with Data, Inspire with Stories
Data Storytelling in Project Management
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Beschreibung
In companies—and especially in project management—we often find ourselves in a conflict: we need to make business decisions based on insights from data analysis. For the analysis itself, we dive deep into the details of our Data Lakes 4.0. But when we surface and try to present our findings to management as a decision paper, we fail precisely because of those details. Why? Because our audience’s brains shut down when faced with too many dry facts. Data storytelling solves this problem. Our brains respond better to stories than to a list of pure numbers. In data storytelling, data is presented alongside an easy-to-understand visualization and an engaging narrative. The usual information overload is reduced to essential and relevant key messages. This makes the content more understandable and forms a solid foundation for business decisions.
Enriched with scientific facts about how our brains work and “veteran stories” from project management, this book shows ways to combat “Death by PowerPoint” and free the world from poor presentations.
The Contents
- What is Data Storytelling?
- Projects, Communication, and Presentations
- States of Data Storytelling: Audience, Aha Moment, Storyboard, Narrative Arc
- Visualization: Pre-attentive Attributes, Gestalt Principles, Slide Design, Data and Presentation Visualization
The Author
Friederike Oehlerking founded the consulting firm Lückenkrach in 2022, specializing in data storytelling—with the mission to free the world from poor PowerPoint presentations. She studied business administration and engineering and worked for 17 years, including as a global project manager, at a major German technology corporation both in Germany and abroad.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
In companies—and especially in project management—we often find ourselves in a conflict: we need to make business decisions based on insights from data analysis. For the analysis itself, we dive deep into the details of our Data Lakes 4.0. But when we surface and try to present our findings to management as a decision paper, we fail precisely because of those details. Why? Because our audience’s brains shut down when faced with too many dry facts. Data storytelling solves this problem. Our brains respond better to stories than to a list of pure numbers. In data storytelling, data is presented alongside an easy-to-understand visualization and an engaging narrative. The usual information overload is reduced to essential and relevant key messages. This makes the content more understandable and forms a solid foundation for business decisions.
Enriched with scientific facts about how our brains work and “veteran stories” from project management, this book shows ways to combat “Death by PowerPoint” and free the world from poor presentations.
The Contents
- What is Data Storytelling?
- Projects, Communication, and Presentations
- States of Data Storytelling: Audience, Aha Moment, Storyboard, Narrative Arc
- Visualization: Pre-attentive Attributes, Gestalt Principles, Slide Design, Data and Presentation Visualization
Data storytelling is the solution to increasingly data-heavy reporting It presents alternatives to Death-by-PowerPoint It helps readers present essential content in a clear and concise way
Autor*in
Friederike Oehlerking
Themen in »Convince with Data, Inspire with Stories«
Data Storytelling Communication PowerPoint Presentation Storyboard Visualization Design Principles Slide Design Narrative