Business Project Management and Marketing
Mastering Business Markets
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Beschreibung
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
Combines practical relevance for executive education with scientific rigor of the latest research Covers comprehensive topics from tender reception to project management, including chapters from leading experts in practice and academia Includes conceptual, strategic, and operational points of view on the topic
Autor*in
Michael Kleinaltenkamp
Themen in »Business Project Management and Marketing«
Business Project Management Contract Management Controlling B2B Marketing Competitive Bidding Negotiation