Media Convergence Handbook - Vol. 1 & 2
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Beschreibung
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Combines managerial, technological, and user perspectives on convergence Addresses different media industry sectors (publishing, broadcasting, social media) Contributions by international experts in the field Essential reading for all media managers, information systems designers, and media user researchers when dealing with convergent services in media industries
Autor*in
Artur Lugmayr
Themen in »Media Convergence Handbook - Vol. 1 & 2«
Broadcasting Media Business Models Media Convergence Media Information System Media Management Social Media Sectors