Role of Language and Corporate Communication in Greater China
From Academic to Practitioner Perspectives
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Beschreibung
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices.
The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.
This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices.
The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.
Examines language development and corporate communication practice issues in the interplay between Sino-global bilingualism & CC academics and seasoned CC practitioners Appeals to not only frontline cum managerial practitioner readers on Chinese local-global CC practices but also academics cum student readers interested in language-related CC issues Addresses both the regional Chinese and international academic market of inter-cultural business communication studies, as it is presents a research-based, informative overview of the profession’s development and reviews language practice and cross-cultural communication issues in Sino-Western CC contexts
Autor*in
Patrick P.K. Ng
Themen in »Role of Language and Corporate Communication in Greater China«
Corporate Communication Norms Corporate Communication Profession Corporate Social Responsibility Communication Emotional Branding Employee and Internal Corporate Communication Issues Language in Corporate Communication Practices Persuasive Communication Skill Development Verbal, E-Writing and Translation Strategies literary diction