Putting Stakeholder Management into Practice
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Beschreibung
Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.
Practical guide to the successful use of Stakeholder Management as part of a Management Information System Includes business cases written by professionals who have experienced the benefits of a continuous Stakeholder Management programme Includes supplementary material: sn.pub/extras
Autor*in
Margit Huber
Themen in »Putting Stakeholder Management into Practice«
Balanced Scorecard CRM Customer Relationship Management Customer Retention Customer Satisfaction Employee Satisfaction Quality Management Stakeholder Management balanced scorecard business customer relationship management management planning service stakeholder