Procurement Marketing
A Strategic Concept
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Beschreibung
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Easy translation of relevant theoretical findings into every-day business The reader will be led towards the right combination of procurement tools for his business
Autor*in
Udo Koppelmann
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Beschaffung Beschaffungsmarketing Business Einkauf Entscheidungsorientierung Logistik Marketing decision orientation logistics procurement procurement marketing purchasing
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"Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful" Supply Management
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