Process-based Strategic Planning
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Beschreibung
A company's strategies define its future direction specifying not only target market positions for many years to come, but also the key competitive advantages both at the level of the market offers and for resources. Developing future strategies is an important and complex task which is the core issue in this book. After a short introduction to strategic planning a heuristic process for determining future strategies is presented. This process is divided into seven steps and for each of these steps detailed recommendations for problem-solving are provided and illustrated through many concrete examples.
The new edition is improved and contains new material.
Methods and tools of strategic planning are presented and illustrated Integrated approach to problem-solving Useful manual for managers of strategy management projects Includes supplementary material: sn.pub/extras
Autor*in
Rudolf Grünig
Themen in »Process-based Strategic Planning«
Strategic Planning Strategy Planning Project business business strategies development management strategic management strategy