Disinformation Attacks On Businesses
The Dark Business of Fake News & Co. and How to Combat it
Buch in deiner Nähe kaufen
Beschreibung
Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today’s high‑risk information environment.
Disinformation has become one of the most dangerous threats to modern businesses. In this book, communications expert Uwe Wolff reveals how false narratives, digital smear campaigns, deepfakes, bots and state-sponsored influence operations are used to damage companies, manipulate markets and erode public trust. Through real-life case studies and explanations, Wolff demonstrates how these attacks work and why they spread so quickly. Most importantly, he provides practical strategies for the early detection and rapid response to such attacks, as well as long-term protection of corporate reputation. A concise and essential guide for executives, PR teams, legal advisers, and anyone responsible for safeguarding an organization in today’s high‑risk information environment.
Reveals real cases showing how fake news destroys brands and businesses Expert insights from 20+ years in strategic legal and crisis communication Exposes how modern disinformation attacks threaten companies worldwide and how to counteract disinformation attacks Understand the tools, motives, and players behind digital smear campaigns
Autor*in
Uwe Wolff
Themen in »Disinformation Attacks On Businesses«
corporate communication disinformation attacks white-collar crime cyber attacks on businesses fake news and digital manipulation business reputational risk disinformation in the digital economy corporate reputation protection strategies strategic communication misinformation vs disinformation AI-driven disinformation information warfare deepfake threats