Creating Shared Value
Innovation, Stakeholder Value, and Profit
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Beschreibung
This book offers a novel perspective on doing business, arguing that the purpose of business is to create joint value for stakeholders through continuous innovation, with profit emerging as the outcome of this value creation process. Its core insight is that long term stakeholder value depends on sustained innovation, and that without creating value for stakeholders the long term generation of financial returns is unattainable. This logic positions innovation as the starting point of both business theory and business practice.
The book introduces readers to how companies create value through innovation in today’s business environment, which is shaped less by traditional, pipeline based value chains and increasingly by platform businesses that generate value not for a single, clearly defined customer, but for multiple stakeholders within a broader business ecosystem. It uses simple illustrations of its core concepts—such as the “value stick”—along with various case studies that demonstrate how these concepts apply in practice. Whether you are a seasoned executive, an entrepreneur, or a student, the book offers a fresh, entrepreneurial, and encouraging perspective on the fundamental concepts, tools, and principles of business.
This book offers a novel perspective on doing business, arguing that the purpose of business is to create joint value for stakeholders through continuous innovation, with profit emerging as the outcome of this value creation process. Its core insight is that long term stakeholder value depends on sustained innovation, and that without creating value for stakeholders the long term generation of financial returns is unattainable. This logic positions innovation as the starting point of both business theory and business practice.
The book introduces readers to how companies create value through innovation in today’s business environment, which is shaped less by traditional, pipeline based value chains and increasingly by platform businesses that generate value not for a single, clearly defined customer, but for multiple stakeholders within a broader business ecosystem. It uses simple illustrations of its core concepts—such as the “value stick”—along with various case studies that demonstrate how these concepts apply in practice. Whether you are a seasoned executive, an entrepreneur, or a student, the book offers a fresh, entrepreneurial, and encouraging perspective on the fundamental concepts, tools, and principles of business.
Focuses on shared value creation for stakeholders through innovation Treats sustainability and social orientation as core aspects of entrepreneurial value creation Emphasises understanding fundamental connections rather than distinguishing terms
Autor*in
Gerhard Speckbacher
Themen in »Creating Shared Value«
Value creation structures Digitization of goods Digitization of work relationships Platform-based value creation processes Operational innovation processes Value distribution Internationalization strategies Strategic business ecosystems Strategic alliances