Passion and Profit
The Dynamics of Soccer Fandom and Management
Buch in deiner Nähe kaufen
Beschreibung
This book analyzes the intricate relationship between football fans and clubs, presenting new approaches for those in charge to actively involve fans in club management—a complex task often fraught with emotional tension. Fan communities are spaces for integration and identity formation, but also for exclusion and demarcation. Moreover, the author highlights the resistance of active soccer fan scene towards increasing commercialization of their sport and their skeptical view of powerful institutions. This book therefore emphasizes that the goal of club management should be to develop fans from stakeholders to stakeowners, so that they can take on responsibility as equal participants in club affairs. The author, Edeltraud Hanappi-Egger, introduces the fundamentals of the "fan" phenomenon and outlines paths towards greater transparency and integrity, as well as productive dialogue between clubs and fan communities.
This book is targeted at academics, sports managers, and soccer enthusiasts interested in the intersection of fan culture, club management, and the socio-political dimensions of sports.
This book analyzes the intricate relationship between football fans and clubs, presenting new approaches for those in charge to actively involve fans in club management—a complex task often fraught with emotional tension. Fan communities are spaces for integration and identity formation, but also for exclusion and demarcation. Moreover, the author highlights the resistance of active soccer fan scene towards increasing commercialization of their sport and their skeptical view of powerful institutions. This book therefore emphasizes that the goal of club management should be to develop fans from stakeholders to stakeowners, so that they can take on responsibility as equal participants in club affairs. The author, Edeltraud Hanappi-Egger, introduces the fundamentals of the "fan" phenomenon and outlines paths towards greater transparency and integrity, as well as productive dialogue between clubs and fan communities.
This book is targeted at academics, sports managers, and soccer enthusiasts interested in the intersection of fan culture, club management, and the socio-political dimensions of sports.
Innovatively explores fan integration in club management, transforming fans from stakeholders to stakeowners Thoroughly examines diversity and inclusion within football fan communities, offering unique insights Expertly combines socio-political, economic, and psychological perspectives on the role of fans in sports clubs
Autor*in
Edeltraud Hanappi-Egger
Themen in »Passion and Profit«
Football fan communities Fan roles in sports clubs Diversity in fan groups Inclusion in football clubs Sports club management Fan club integration Football club organization models Socio-political impact of fans