Persuasion in Business
How to Turn a First No into a Definite Yes – 12 Practical Tips
Buch in deiner Nähe kaufen
Beschreibung
In this book, you will learn how to persuade other people in professional situations and win them over to your cause. Because convincing others to deviate from their original convictions and say "yes" instead of "no" often seems like a miracle. However, this can become a reality when you skillfully apply some tools.
The author describes twelve essential success factors such as storytelling, the profiling principle, the technique of unexpected surprises, or the principle of reciprocity, which help to tip the scales of decision in your favor. Additionally, you will receive concrete tips that make the difference between success and failure. Inspiring stories from politics and business demonstrate how to successfully apply these techniques in practice and motivate you to integrate the presented tools into your daily life.
The Author
Kurt Schmid supports companies, associations, startups, and teams as a consultant in transformation processes in financing and fundraising by helping them successfully communicate their concerns, ideas, and projects. Previously, he held senior positions in international advertising agencies and, after a management buyout, became the owner of an international communication agency. He is also active as a social entrepreneur and serves as the President of the Board of Trustees of WWF Switzerland, advocating for socially relevant issues.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
In this book, you will learn how to persuade other people in professional situations and win them over to your cause. Because convincing others to deviate from their original convictions and say "yes" instead of "no" often seems like a miracle. However, this can become a reality when you skillfully apply some tools.
The author describes twelve essential success factors such as storytelling, the profiling principle, the technique of unexpected surprises, or the principle of reciprocity, which help to tip the scales of decision in your favor. Additionally, you will receive concrete tips that make the difference between success and failure. Inspiring stories from politics and business demonstrate how to successfully apply these techniques in practice and motivate you to integrate the presented tools into your daily life.
"A wonderful book that helps people recognize their true concerns and advocate for them convincingly. Kurt Schmid reflects so clearly that you can immediately apply the practical tips." Prof. Dr. Dr. h.c. Torsten Tomczak, Director of the Institute for Marketing and Customer Insight at the University of St. Gallen
The most important strategies and tools for an enthusiastic 'Yes' With numerous stories and practical backgrounds How to tip the scales of decision in your favor
Autor*in
Kurt Schmid
Themen in »Persuasion in Business«
Persuading People Partners Negotiating Negotiation Skills Gaining Agreement Being Successful and Better Elevator Pitch Touchpoint Concept Self-marketing Self-public relations Giving a speech Persuading in business meetings Coaching in the art of persuasion Attitude Wavelength Profiling Storytelling