Sales Enablement

Beschreibung

 This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.  The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.  

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.  The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.  
Provides holistic customer-focused insights into sales performance Offers implementation support with practice-based examples Includes an outlook on modern sales strategies

Autor*in

Dietmar Kilian

Themen in »Sales Enablement«

Hybrid Selling Sales Enablement Customer Journey Hybrid sales Digital marketing Lead generation Sales targets Controlling tools Distribution controlling Customer behavior Content Marketing Distribution strategy Customer centricity Sales strategy

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