Toolbox Digital Business
Leadership, Business Models, Technologies and Change
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Beschreibung
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
Shows the holistic picture of the necessary change processes for digitalization Provides a comprehensive set of tools to manage the digital transformation successfully Guides through the digital transformation process based on profound knowledge and proofed concepts
Autor*in
Ralf T. Kreutzer
Themen in »Toolbox Digital Business«
Artificial Intelligence Digital platform Ecosystem Digital business Digital transformation Digital business excellence Human resource management Business strategies