Shaping the Future of Your Business
How To Enable Your Organisation To Manage Market Changes and Crises
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Beschreibung
This book shows how companies can develop sustainable future scenarios for their own market in order to remain successful and profitable in the future. Most of those who thought they were operating in a stable market and were prepared for crises were disabused of their conviction by the Corona pandemic. But even less dramatic influences such as technological disruption or side attacks from outside the industry are massively changing the environment of companies and demand - latest now! - a rethink. A useful guide for managing directors, executives, marketing managers and planners with helpful tips, illustrative examples and an individually adaptable template for a future workshop.This book is a translation of the original German 2nd edition Zukunftsmanagement für den Mittelstand by Heino Hilbig, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.ContentsAbout the inability to predict the futureTypical thinking errors when planning for the futureLearning from the mistakes and successes of othersRules of the game of changing marketsToolbox for the future and future workshop The AuthorHeino Hilbig, management consultant and keynote speaker, worked for almost 30 years in technology-driven companies, dealing with innovation management and strategies for marketing and sales. Two more of his management related books have also been published by Springer Gabler.
Practice-oriented future planning for SMEs Future management in SMEs explained in a scientifically sound manner With concrete assistance for pragmatic in-house solutions
Autor*in
Heino Hilbig
Themen in »Shaping the Future of Your Business«
Future management book Corporate Management Medium-Sized Businesses SME Innovation Management Strategic Management Strategic Planning Strategy Development Technology Management Corporate Planning Strategic Corporate Management Medium-sized Companies Ideas Management