Corporate Communications In Restructuring Phases
Successfully shaping change with strategic communication
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Beschreibung
This book enables managers in communication, operations and HR to communicate professionally in corporate restructurings. Cost-cutting, downsizing or the closing of entire sites are not only operational challenges, but also require intelligent communication. Otherwise, long-term effects such as a damaged reputation can outweigh any short-term savings achieved.
This book is a machine translation of the original German 1st edition Unternehmenskommunikation in Restrukturierungsphasen by Ulrich Gartner, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature, in 2020.The translation was done via DeepL.com. Subsequent human revision was focused on content, so that the language style may differ from that of a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
The content
• The importance of communication inrestructuring
• Communication as a strategic management task
• Identifying and understanding external and internal stakeholders
• Describing communication goals and strategy
• Creating management structures, build infrastructure
• Developing communication content and toolsUlrich Gartner has been providing communication support to change processes, restructuring programs and site closures for almost 30 years. He is owner and MD of Gartner Communications - Strategic Communications Consultancy.
This book provides those responsible in communication, management and human resources with a practical guide for professional internal and external communication of restructuring programs in companies. From cost-cutting measures to downsizing to the closure of entire locations: changing economic framework conditions and the associated changes are not only an operational challenge, they also require intelligent communication. If this fails, long-term costs through collateral damage such as declining employee motivation or loss of reputation can wipe out the short-term savings.This book shows in a compact way how you can identify key stakeholders, define communicative goals and develop the infrastructure, content and instruments with which you can strategically achieve these goals.The author gives concrete tips, describes concrete procedures and asks targeted questions for success in difficult times.
Communicate change processes and decisions in a targeted manner Concrete procedures and instruments for communicative measures in difficult times Guideline for developing an accompanying communication strategy
Autor*in
Ulrich Gartner
Themen in »Corporate Communications In Restructuring Phases«
How do I communicate a corporate change? How do companies communicate in change processes? Communicating restructuring Crisis communication Staff reduction through restructuring External and internal communication Public relations in crises Identifying communication needs Proactive and reactive communication Interaction internal/external communication Processes and infrastructureof communication Ensuring employee motivation Identifying and addressing stakeholders Developing strategy Building infrastructure