Research Design in Business and Management
A Practical Guide for Students and Researchers
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Beschreibung
This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research. They assess each research design about its suitability to answer specific research questions. Also, the textbook covers academic writing and provides useful tips about the whole research process. It not only serves students as a resource to conduct their own research projects. Moreover, it is also a valuablereference throughout the whole academic career.
Der Inhalt
- Why Research Designs matter
- Quality of a Research Design
- Introduction to the Research Process
- Writing a Research Report
- Research Designs for various Purposes
- Examples of good Research Designs
Die Autoren
Professor Dr. Stefan Hunziker is Head of the competence center “Risk and Compliance Management“ at Lucerne University of Applied Sciences and Arts. Furthermore, he is Head of research at Institute of Financial Services Zug IFZ and teaches Research Design on undergraduate and graduate level.
Professor Dr. Michael Blankenagel is Senior Lecturer at Lucerne University of Applied Sciences and Arts. He specializes in Corporate Performance Management and Research Design. He supervised several hundred undergraduate and graduate research papers, bachelor, and master theses.
The present book project on Research Design, which is planned in English, is intended to create an innovative textbook that can be used at university undergraduate and graduate levels in internationally oriented education in the German-speaking countries. This textbook shall provide comprehensive guidance for students when tackling their (applied) research papers. Instead of reiterating qualitative and quantitative methods it focuses on how to come up with an appropriate research design that allows the student to make the intended intellectual contribution. Starting from the desired (hypothetical) conclusion or statement the student will be guided through the process of finding the appropriate Research Question that will be answered by such a statement and the required Research Design consisting of data collection and data analysis, that allows for such a statement as the conclusion of the study. Common Research Designs in Business and Management, i.e. well beyond the standard ResearchDesigns of Social Sciences and curtailed to the focus area, will be described with regard to their suitability to answer specific kinds of questions as well as the idiosyncrasies of the these Designs and their impact on the written research reports. Examples for each Research Design will be provided as well as guidance about how to write about such research.
Innovative and comprehensive guidance for research designs examples specifically refer to the subject area of Business and Management guiding through the whole research process including writing up the respecitve report
Autor*in
Stefan Hunziker
Themen in »Research Design in Business and Management«
Abschlussarbeit Forschungsdesign Studienabschluss Forschungsfrage Studie selbst erheben Bachelorarbeit Masterarbeit wissenschaftliches Schreiben Promotion Doktorarbeit Mixed Methods Quantitative Forschung Qualitative Forschung