Service Innovation in Agricultural Business

Beschreibung

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.ContentService InnovationImpact of digitalization and interconnectivity on service innovationProduct-service-systems and value networksService-dominant-logicData collection and analysisManagerial implications for theory and managementTarget GroupsLecturers and students in the areas of product/service and business development and sales Practitioners in product/service innovation and business development and salesThe AuthorSebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University  Polytechnique Montreal and Rennes 1 he increased his experience in service and product development. >
This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.  

Insights of the agricultural sector in relation to existing service innovation literature

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Sebastian Gack

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Internet of things Agricultural sector Supply chain management Digitalization Innovation/Technology Management Service-dominant-logic

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