Measuring Country Image
Theory, Method, and Effects
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Beschreibung
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.Contents Towards an integrative model of the country imageA variance-based approach for PR measurement and evaluationFrom model to measurementThe constitution and effects of country image and identityTarget Groups Researchers and students of Social Sciences and Communication StudiesPractitioners in International Public Relations and Public Diplomacy The Author Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.
Publication in the field of social sciences
Autor*in
Alexander Buhmann
Themen in »Measuring Country Image«
Public Relations Public Diplomacy Partial Least Squares Structural Equation Modeling Nation Branding County-of-Origin