Low-Income Consumers as a Source of Innovation
Insights from Idea Competitions in Brazilian Low-Income Communities
Buch in deiner Nähe kaufen
Beschreibung
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Contents
- Open innovation
- Consumer integration into innovation
- Base of the pyramid (BoP)
- Inclusive Business
- Low-income markets in developing and emerging countries
Target Groups
- Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility
- Executives and consultants in R & D / Product Development, Design and Market Research
The Author
Aline Krämer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Includes supplementary material: sn.pub/extras
Autor*in
Aline Krämer
Themen in »Low-Income Consumers as a Source of Innovation«
Brazil creative consumers idea competitions lead users low-income markets user innovation