Lead Markets in Age-Based Innovations
Demographic Change and Internationally Successful Innovations
Buch in deiner Nähe kaufen
Beschreibung
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Contents
- Early Adoption Patterns and Lead Markets of Selected Age-Based Innovations
- Analysis of Lead Market Candidate Countries Based on Extant Theory
- Market Participant Study
- Age-Specialized Innovations: Stakeholder Structure and Implications
Target Groups
- Researchers and students of innovation management, technology management, sociology, and gerontology
- Executives of product development
The Author
Nils Levsen has been working at the Institute of Technology and Innovation Managementat the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Publication in the field of economic sciences Includes supplementary material: sn.pub/extras
Autor*in
Nils Levsen
Themen in »Lead Markets in Age-Based Innovations«
Age-Specialized Innovations Early adoption of innovations Extant Theory Lead Market Theory Product and service innovations Stakeholder Structure