Strategic International Management
Text and Cases
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Beschreibung
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.
Contents
Introduction to Strategic International Management
The External Environment
International Coordination
Foreign Operation Modes
Selected Value Chain Activities
Selected International Business Functions
The Authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Joachim Zentes is Professor of Management and Marketing at the Saarland University, Germany.
A compact overview of the most relevant concepts and developments in International Management. The various strategy concepts of internationally active companies and their implementation in practice are the core of this book. The authors describe the particularities of international value chain activities and management functions and offer a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 23 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
In this third edition, all chapters have been updated, all case studies revised, new chapters and recent data were integrated.
23 lessons on key issues of strategic international management, accompanied by comprehensive case studies Shows the various strategy concepts of internationally active companies and their implementation in practice All case studies were revised, new chapters and recent data were integrated Includes supplementary material: sn.pub/extras Request lecturer material: sn.pub/lecturer-material
Autor*in
Dirk Morschett
Themen in »Strategic International Management«
Forein Operation Modes Global Integration International Business International Company International Coordination International Management Internationalisation Value Chain Activities