Politicizing Consumer Choice
Ethical Dimensions of Consumerism in the United States
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Beschreibung
This book investigates forms of political consumerism in the USA. The conceptualization of the consumer’s role in the market includes both the possible impact of consumer politics and the potentially countervailing socio-structural dynamics. Both of these concepts are then linked to the historic context of politics and consumption in America.
This book investigates various forms of political and ethical consumerism in the United States and delivers a comprehensive conceptualization of the consumer’s role in the marketplace. Both aspects, the potential impact of market-based activism on corporations in America and the socio-structural dynamics that may prevent the possibility of far-reaching social change through forms of alternative consumerism, are equally important in this regard. The historical ties between politics and consumption in America, and the diminishing role of the government as a regulatory force in the market since the end of Fordism, has spawned a unique form of consumer politics directed at the corporate world. The underlying question to be answered is whether the consumer is truly a force to be reckoned with.
Autor*in
Christian Gunkel
Themen in »Politicizing Consumer Choice«
Choice Consumer Consumerism Dimensions Ethical Fordismus Gunkel Konsument Konsumismus Politicizing Postmoderne States United