Key Message. Delivered
Business Presentations with Structure
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Beschreibung
The ability to communicate in a structured and understandable way is essential for supporting decision-making in a company. Presentations are the standard communication tool for this. But one party always has to do the work: either the presenter or the addressee. We explain, writing as fellow practitioners, how to structure complex problems for communication in a logical way and formulate messages that are self-explanatory.
Professional communication is based on three elements: suitable content, clear structure and precise graphic design. In this book we outline an eight-step process that focuses on structure as the fundamental link between content and design. Using a fictional case study that highlights our method, we show how to structure topics so that you can get to grips with even the most complex problems.
Autor*in
Wolfang Hackenberg
Wolfang Hackenberg worked for 14 years in various management positions at Bertelsmann,
Roland Berger Strategy Consultants, and Accenture before co-founding steercom. He worked most
recently as a partner at Accenture in the management team of the Strategy Service Line and Communications
& High Technology Practice. Today, as a managing director, Wolfgang leads steercom GmbH,
a provider of software and workshops focusing on the creation of professional presentations. He also
works as a deal coach onmajor proposals.
Themen in »Key Message. Delivered«
presentation decision-making communication tool business situation business communication logic Übersetzung translation