The Product Manager's Toolkit
Methodologies, Processes and Tasks in High-Tech Product Management
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Beschreibung
Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
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Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.
This book provides a consistent and holistic approach to product management
It covers both, macro and micro level
While virtually all competing books present product management on a partial, high-level or generalist approach, this book addresses as well the practical elements of real-life application
Autor*in
Gabriel Steinhardt
Themen in »The Product Manager's Toolkit«
Marketing Product Management Product Manager Product Marketer Product Marketing Product Planning Sales Value Pricing communication technology roadmap